I thought I'd look at the promotional techniques that have so far been used to promote the film, and realised two things very quickly. Number one was that it still is two months left till the film premiers, so the promotional campaign probably hasn't kicked off in full strength yet, so I will definitely have to do a follow up closer to the premier. Number two was that with the success of the series, the media massive media coverage it has already attracted and the innumerable rumors surrounding the cast, the film won't need as much promotional efforts as other films.
The series finished in 2004 and ever since there has been rumors of that a potential movie was to be made, but as with most other succeful series there has been said to be too much rivalry between the characters for the film to happen. As with any series, but this one in particualr where the importance of friendship is the main emphasis, this rumor I think has been used very much as a publicity stunt. It is very hard to imagen that people that are as close friends as the girls are in the series wouldn't be just that in real life to. In November 2006 contactmusic.com had an article on that the actresses finally may have settled their differences, and now the film project hopefully is back on track. The rivalry between Sarah Jessica Parker and Kim Catrall have benefited them both in terms of publicity. The main reason behind the feud between the two is the massive difference in salaries, buzzle.com states that Sara Jessica Parker (Carrie) makes almost twice as much as the other characters. Samatha, Kim Cattrall's character, has grown incredibly popular over the years, and she has therefore until now refused to take part in the film, until salaries are re-negociated. What is very interesting is that both the PR team, and the actresses themselves are denying that there are any tensions among the cast...
Another thing that is furthermore adding to the massive interest in the shooting of the film is the fashion aspect, which is one of the series' most important way of attracting its massive audiences. 'Sex and the City' is known for constantly displaying different designer outfits and shoes, making the four main characters looking fabolous at all times. One of the Elle's fashion bloggers, for example, are featuring three pictures in her blog.
One of the snapshots from the film, making fashion bloggers go crazy.
The promotional team behind the movie has now released an official trailer, which have spread like wild-fire online and can for example be found here. Heat Magazine for example has it as one of their top stories on their website, and the daily mail have a full article, including lots of pictures, about the making of the film on their online version. Overall I think any PR team behind the release of a new movie would thank the gods for all this promotion, without really having to put their back into it...
And please why makes us wait any longer?
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